Karthik Suroju
July 13, 2017
2 min read
#WindowsIsHere. Well, almost.
Most marketing teams try to ride the ‘trending wave’ for their campaigns. Whether it’s politics, sports or movies, designing your campaign close to the recent happenings is the tested formula for success. We tried the Stranger Things theme in the product a few months ago. Our users loved it.
We love you too, Kory!
As always, we were trying to create some hype around our next big launch — Newton for Windows. (By the way, the beta is out.) We wanted to design the campaign close to the trending topic, and what’s the theme this July? Game of Thrones, of course.
Whether it’s politics, sports or movies, designing your campaign close to the recent happenings is the tested formula for success.
We are big fans of GoT, just like the majority of the television viewers around the world. (Confession: I rate Breaking Bad above GoT, but let’s save it for another day.) For this post, let’s stay on GoT and the Newton marketing campaign for Windows launch. Here are some things we’ve posted on our social media so far.
First things first, the tagline. Winter is coming. Oops! Windows is coming. We still remember you, Ned Stark. #NewtonRemembers
Our beta was restricted to Newton subscribers to handle the initial feedback better. Now that we’re approaching the GA, and the builds are more stable, we’ve decided to open up the (gates of the Castle Black) Windows beta to all Newton users. #TheWallisBreached
We’ve added Sender Profile feature to the Windows beta so that even Jon Snow can know something. Look at the email closely, #WeKnowSomething, George R. R. Martin.
And for those who are wondering about the Newton for Windows launch date, here’s a small promo.
Expect more GoT themed posts in the coming week as #WindowsIsHere.
Send a raven to spread the word.
