Francesco D'Alessio
February 26, 2018
4 min read
As part of your PR and outreach, making sure you’re able to get the best results out of a campaign is so important. Whether you’re a sole one-man PR team, reaching out to your contacts or a long-standing PR agency looking to enhance and hone their workflow, Newton provides so much for PR outreach.
An effective hub for PR communications with journalists to operate flawlessly, Newton prides itself in helping you secure success. There are a host of specific features that appeal to PR teams looking to improve their efforts.
An average day using Newton with your PR team:
Emailing a journalist or a client
8:30AM: You arrive at your desk, with a long list to get done.
Task one: Send out a press-release to a handful of journalists.
As PR professionals, you strive to get the best results from a piece of outreach. Some of the time, it’s hard to judge whether someone has received their email, read it or even considered it. Getting this insight provides so much value when you’re aiming to organise a strong release.
Naturally, you don’t want to nag the recipient on this matter.
It’s too early in the day for that…
Email tracking is one of the hottest new tools right now, but plug-ins and extensions can weigh you and your PR outreach down! With 80% of emailing done on mobile devices, email tracking just doesn’t work on the go!
Built-into Newton, from day one, are Read Receipts.
A comprehensive email tracking solution spanning all of your email services, including Exchange, IMAP, Google Apps, iCloud, Gmail, Outlook and Office 365 and on all of your devices, be it iPhone, iPad, Android, Mac or Windows.
So when it comes to sending out a press release or barrage of emails, you can understand whether each of your contacts have opened the email to an exact art. Discover when, where and what device they opened the email on.
Having this insight into whether an email has been interacted with makes the communication you follow-up with or respond to, a little more personal, improving the quality of interactions and results.
Scheduling emails to journalists
11:15AM: You move onto different tasks, but the day ahead is thick with team meetings, group conversations and a few items of harder work.
This gives you less time on the PC than expected.
Communicating with a journalist or other contacts around the world is sometimes tricky, time zones and schedules all get in the way or damage our success or opportunities with potential PR leads.
Taking advantage of a scheduling function can save you the stress of waiting at your laptop for the optimum time to send a piece or follow-up.
Using Newton’s built-in function, you can schedule emails whatever the time of day and whenever you like, even on mobile.
This powerful ability can save you a vast amount of time and effort.
It’s one of the most enjoyed features of Newton with PR teams raving about how this has saved their bacon, reduced stress and worry and so much more.
Bonus Tip: Each Newton email sent allows you (optionally) use ‘remind if not replied’. In special cases where you’re expecting a response from one of the friendly journalists, you can use it to remind you to follow-up.
Accidentally pressed send?!
4:23PM: So you’ve managed to get all the meetings for the day done, and you’re onto the final hour. You’re a little tired from a full day of work.
You hit send on a new email.
Ooopss. You’ve missed something out!?
No problem…
Hit “Undo Send” within 10 seconds and Newton will return the email, ready to be modified or adapted. Newton’s built-in attachment checker will also warn you before you hit send without attaching anything, covering your back with any mishaps.
Undo Send is easy to hit and perfect for saving your bacon!
These are just a few of the ways Newton can help you take control of your inbox, with the brand new team billing options, you can set all of your team up onto Newton without a struggle.
Want effective email for your PR efforts?! Try Newton for Teams today!
Newton is one of the leading email apps on iOS, Mac, Android & Windows, providing powerful features like Read Receipts, Undo Send and even Tidy Inbox to reduce clutter, you’ll be at Inbox Zero in no time.
